Bill on Marketing

The subscribers to this weekly Blast are the brightest - - and the funniest - - in our industry. Read the following email from developer and consultant Andrew Miller from a few weeks ago:

“I would like to introduce you to the Andrew Miller Emotional Market Predictor. In general, I believe that the American public is an impatient group and doesn't like to be 'down' for long. I expect that the Christmas season this year will give retailers more sales volume than last year but less earnings because they will have slashed prices. However, their inventories will be down, driving up production. With increased production, Obama will continue to reinforce that the recovery is underway (he knows that perception is reality), but will pressure the Fed to keep interest rates down another year. In the end, the public will be tired of being in the dumps by next September, leading to increased home demand just in time for the September-October home sales season. As interest rates start to climb people will scramble to buy homes making the demand even greater for a short period. Homebuilders will respond to the temporary increase, as always, by overbuilding, and then create an 'echo stall' in 2012 that will last a year. We will correct by 2013 and return to normal levels but with interest rates at 8.0%.”

Of course, we shall all keep close watch over Andrew’s predictions.

Sarah "Krebsy" Adams Crunches Numbers

At the recent Williams Marketing forecast breakfast, some original research on customer expectations and preferences was unveiled. 78% of all survey respondents feel that now is a good time to buy (versus 54% in 2008). Reprinted by permission of Leslie Williams.

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