Bill on Marketing

Many of the big towers are either publically - - or quietly - - going rental. How many ‘luxury’ rentals can downtown Seattle or downtown Bellevue absorb? Without a loan modification, I know these rentals do not pencil unless they are somewhere between $3 - $4 a square foot, per month. $3,500 for a 1,000 square foot two bedroom apartment? I don’t think so, at least not in big numbers. The other device is the lease option. These work in a handful of cases for people with a specific shelter problem to solve (e.g. temporary job that may or may not turn into a permanent one, etc.), but we have never seen a large project be successful with merely a lease option approach. There are some beautiful midrises and towers sitting out there with hundreds of empty units. It’s a shame, but the solutions are not easy and will take months, if not years, to work out.

mikewest markets

Number 4 in our series, and my favorite. Some have been emailing about who created these ads. Hurme concept, Hurme and Mike West copy, Greg Welsh layout, Sarah Adams, Director of Judgment.  

If any agent or company, irrespective of brand, would like a copy of these ads without the TeamBuilder logo and URL for their own use, please email me and I will send you the files for you to adapt.

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