BILL IS BEING SOCIAL

Don’t groan. It’s social media time. This issue is not going away. Builders and developers, challenge your listing agents, marketing and salespeople to jump on the social marketing bandwagon. It takes a consistent 30 – 60 minutes a day, after an initial learning curve. It is now an established part of the marketing conversation and a fairly inexpensive way to generate traffic. Thanks to Denny Andrews for the chart www.dennyandrewsconsulting.com.

Sarah ‘Krebsy’ Adams Assesses May

May was a reality check as overall sales declined 44 percent from April. The commonly accepted wisdom is that the tax credit ended and, in the process, scooped up a large supply of homebuyers. Lennox Scott of John L. Scott commented that “…the tax credit caused a surge of home sales, but a surge can only be sustained for so long.” NWMLS director Dick Beeson of Windermere said that “Inventory is inching up compared to last year as more sellers are becoming optimistic that if they price their home competitively they will find a buyer in this market.” All the spin notwithstanding, this is the worst May since the 1990’s.

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