June 7 2011 |
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Paul on Demographics
The Echo Boomers/Gen Y’ers/Millennials/etc. continue to show up not only on paper, but onsite as well. This graph, from the National Association of Realtors, reminds us that more than one-third (38%) of recent buyers are between 25 – 34 years old. This vibrant group finishes college, gets married later and starts having their family in the late 20’s or 30’s. It’s important that we, as advertisers, know how to effectively communicate with them. They do not like hype, for example, do not like be ‘commanded,’ and want all the facts and the whole truth. Many, if not most, of our traditional real estate advertising messages need to change to appeal to this vital segment.
Sarah "Krebsy" Adams Cooks the May Books
After all the dismal real estate news in the national press recently, it is a delight to report that May sales in the NWMLS were up substantially over a year ago. OB Jacobi, president of Windermere, said that “Homes that are priced aggressively are seeing a lot of competition and we’re even getting reports of some homes selling before buyers can act.” J. Lennox Scott remarked that “Low interest rates, low down payment requirements and lower adjusted prices are attracting buyers to the market.”
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