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		May 26, 2009
		Bill on Marketing Hooray for Jiffy Lube! Last Sunday after church, the Princess and I were driving through Ballard, when I noticed that the entire staff of the local Jiffy Lube were lined up on the street with a $10 off sign. Excuse the poor photo, taken on the trot, but I am so excited by this exceptional marketing effort that I am proclaiming my first-ever Self Generated Business Award of the year. When I first drove by, there were no cars on the rack, and all five employees were standing in a row waving their signs. Guess what? When I drove around the second time, cars were starting to pull over and go in. Real estate industry: is there something to be learned from this example?
		Paul Takes a Shot Top 20 things real estate professionals can do to self-generate traffic:
		(1) Follow-up. That means you get contact information for every prospect. 1st follow-up should occur within 24 hours. (2) Signage. Make sure all of your A-Boards are out everyday. With balloons. And T-toppers. (3) Get your listings up on Postlets (postlets.com), it gets them on Craigslist and other (free) websites. (4) Are you Facebooking, Myspacing, Tweeting & blogging? Yes, I know, but do it anyway. (5) Review your listings regularly. Pictures have to be perfect. Make sure your pics have descriptions as well. (6) Figure out who the top-selling agents in your area are and become their new, best friend.
		(7) Balloons. Lots of balloons. Balloons promote world peace and help you increase traffic. (8) Drop off flyers, goodies to the 10 closest RE offices weekly. (9) Present your community at local brokerages during their sales meetings, when allowed. (10) Go back through your old prospect lists and call them. They might just answer. (11) Contact local businesses and get points of sale items displayed. (12) Make friends with the nearest coffee stand folks and get them to display a price list. (13) Ask the current homeowners
		and sub-contractors for leads. Ask your seller to reward referrals from citizens. (14) Weekly email blasts with a pertinent, non-sales message. (15) With your lender, host a financing seminar or a first-time homebuyer class at your community. (16) Targeted mail (i.e. apartments). Get a vendor to pay for it. Title will get you the labels. (17) Partner up with a local car dealership and set-up a referral program for leads. (18) Enlist the aid of your preferred lender. They’re talking to folks too. (19) Are your signs fresh and clean? (20) When necessary, adjust pricing to the market. Then, scream the news to the high heavens.
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